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Mulady Solutions 01 Apr 2007

Finding new ways to assess and build the customer relationship

Launched in January 2007 and based in Marlow, Buckinghamshire, Mulady Solutions focuses on the development and improvement of individuals, teams and managers working in the front line offering a service to the customer. 

From identifying specific business needs through to the design and delivery of a full program Mulady Solutions can analyse, advise and support any business in ensuring its greatest asset, its people, are motivated and confident in their approach by demonstrating and building communication skills into the customer relationship.

Annie Mulady, founder and director, has long-held the belief that customer service is THE key differentiator. She tells us that when a number of companies are offering the same product, service can be the critical factor that increases profitability, customer loyalty and brand value.  Given that two-thirds of customer complaints are about people and service issues, not the actual product, she believes that all customer-facing staff should be empowered and equipped with the tools to offer the ultimate customer service experience.

As Mulady states, “In the UK we continually hear stories of bad customer service experiences.  Poor service skills either over the telephone or face to face are evident across a range of businesses from pubs, shops, restaurants, offices and hotels.  I believe this is due to a basic lack of understanding of what good customer service actually looks and sounds like. 

 

 

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